The upcoming holidays give the online seller a chances to connect with your customers on a different levels. Buy creating promotions that link to the holidays you are (1) providing your customers with a topic that they may be interested in. (2) providing another search topic for your merchandise or services to be found through.
If you do some kind of tie in for St. Pactrics day, or the upcoming Easter Holidays you may attract customers who start out searching for info on those holidays. But are lead to your online selling site and they may buy some of your goods.
On thing that you may want to consider is how much of a Holiday presence you want to make. You could keep it as simple as changing the colors on your web site to reflect the holiday colors or you could actualy offer seasonal and holiday products. There are few limits and the only thing holding you back are your ideas.
So what I want to do in this post is give you all some places that you go to to get some great ideas.
Books that will help you put together a winning Holiday Marketing Campaigns.
Marketing Leadership in Hospitality : Foundations and Practices by Robert C. Lewis, Richard E. Chambers.
Marketing Handbook for the Design & Construction Professional: Society for Marketing Professional Services by Society for Marketing Professional Services.
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin.
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson.
Low-Budget Online Marketing by Holly Berkley.
Interesting Articles on Holiday Marketing from MSN Small Business Center
5 Mistakes that Could Ruin your Holiday Sales
8 Tips for Getting your Biz in the Holiday Spirit
Make it a Politically Correct Holiday Season 7 Tips
Give a Business Gift get a Write Off
How to use Search Engines to Lure Holiday Shoppers
Some other reading
Preparing Your Web Site for Holiday Sales and Marketing Success
The Earth Calendar is a daybook of holidays and celebrations around the world.