Book for Online Sellers; The New Rules of Marketing and PR

Here is a book with a long name, the full name of the book is; The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

In this book the author argues that the old rules of marketing have changed with the new media. As can be seen with what is happening with old media like newspapers, magazines, radio, and even TV, there are new opportunities for the new media formats like blogs, online news releases, podcasting viral marketing and other online media

The book takes the position that the transition from old media to new media is a good thing for online sellers who know how to use it. The new media offers more integrity and information that helps to produce quality content for less, as opposed to to the one-sided expensive old media marketing methods.

The book provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program. It emphasizes fundamentals like defining one's audience.

How to Sell Anything on Amazon...and Make a Fortune! (Paperback)

From the Back Cover;

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

Discover the selling secrets of Amazon

• Develop listing and pricing strategies to beat the competition
  
• List and sell items on Amazon Marketplace easily
  
• Use Amazon Auctions to get the best prices for special items
  
• Establish your own virtual storefront—an Amazon zShop
  
• Promote your products by becoming an “Amazon Expert”
  
• Use Paid Placements for maximum exposure
  
• Develop targeted email marketing campaigns
  
• Become an Amazon Pro Merchant
  
• Distribute your own intellectual property through Amazon worldwide
  
• Sell worldwide through Amazon’s international sites

I have been selling on Amazon for about as long as I have been blogging, which is about a little over three years now. Over that time I could have used a guide to help me avoid some of the mistakes all newbie sellers go through.

This book is just such a guide, if you are new to Amazon, then it is a good guide to get you started an will teach you the ends and outs of online selling on Amazon.com.