Back to Basics, it is about the margins.

Some times as an online seller it gets hard to remember the fundamentals of business due to all the confusion in the market place and the continual "fog of change" that sometimes obscures the vision of those trying to make a living by doing online sells.

Or it maybe the case that you never learned the basics in the first place. Well one idea that the online version of the magazine Internet Retailer presented in an article titled "Follow that margin" can go a long way in serving as a reminder or as a primer in some of the basics of online selling.